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The Post-Event Retention System

The cheapest ticket you'll ever sell is to someone who already came. Most event founders never sell it. We do.

A fixed 4-week system that turns your existing participant database into your cheapest, highest-converting registration channel — built, automated, and measured against your own re-registration rate.

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The problem

Your cheapest inventory is sitting unsold in your own database.

Most events spend everything chasing brand-new participants and nothing on the ones who already said yes once. That's backwards. The people who've already crossed your start line are dramatically cheaper to bring back than any new lead you'll ever pay to acquire — but only if something is actually working that list. If nothing is, you're leaving your cheapest ticket unsold every single cycle.

What's included

One fixed 4-week build. Four deliverables.

01

Participant database audit

We go through your existing database and flag exactly where the drop-off happens between one event and the next.

02

Automated post-event email sequence

Built around the 48-hour post-event window, with a re-registration push and a referral ask baked in — running without you lifting a finger.

03

Brand voice checklist

So every message in the sequence — and everything that comes after it — sounds consistently like you, not like a generic automation.

04

Re-registration rate tracked, before and after

So you know exactly what the system is worth — not a vague sense that "engagement is up."

The offer

Priced on results, not hours.

We're not asking you to trust a pitch deck. If the system underperforms against the target we agree together, you pay less. If it overperforms, we both do better.

Fixed fee
£2,500

For the full 4-week build, fixed upfront — no surprise scope creep.

Shared risk
−£500

Off the fee if we don't hit the re-registration target we agree before starting.

Performance upside
10%

Of revenue generated above your agreed baseline, in the measurement window.

Where this leads

This is where most StrideCo relationships start.

Once we've proven the model against your own database, clients typically bring us in on more.

Participant Acquisition

Fixing the funnel that fills that database in the first place — the campaigns and landing pages bringing new people to your start line.

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Brand Infrastructure

Keeping every touchpoint consistent as more people — and more hands — touch your marketing.

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FAQ

Questions before you book a call.

What happens if we don't hit the re-registration target?

You pay £500 less than the fixed fee. We agree the target together before we start, based on your historical re-registration rate, so it's realistic rather than a moving goalpost.

How is the 10% performance fee calculated?

Against revenue generated above the agreed baseline in the measurement window — not your total event revenue. We agree the baseline and window upfront, before any work starts.

What access do you need for the audit?

Read access to your participant database or CRM, plus any post-event comms you're already sending. If you've already got an ESP or CRM in place, we work inside it — no forced migrations. If you don't have one yet, that's a quick separate conversation on the call rather than something baked into the fixed fee.

How soon will we see results?

The sequence goes live within the 4-week build window. The re-registration lift itself shows up at your next registration window, measured clearly against your baseline.

What if we've never sent a post-event sequence before?

That's the most common starting point, not a blocker — the database audit is built to work from zero.

Do we need a long-term contract?

No. This is a fixed 4-week engagement. What happens after is up to you — some clients stop here, most bring us in on more.

Your cheapest ticket is sitting in your database right now.

Let's find out what it's worth.

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